Profile Alpina

Alpina Genève is a Swiss manufacturer of accessible luxury watches and is an independent company based in Geneva, Switzerland. Founded in 1883, we continue to develop highly distinctive and attractive collections with a real sporting pedigree.
Gottlieb Hauser, watchmaker in Winterthur, founded the Swiss Watchmakers Corporation ("Corporation d'Horlogers Suisse"). A number of watchmakers joined to purchase watch components and organized their manufacturing. Quickly, the new concept gained acceptance.  Together with qualified manufactures, the Association started to develop its own calibres and to enlarge its distribution network.

The company is involved in all the stages of the production, from initial design through to final assembly. Each watch is assembled by hand and we have invested heavily in state-of-the-art digital machinery for maximum quality. Which means that what you put on your wrist is a genuine luxury product but not at a luxury price.